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TruTag Technologies Wins Prism Award As Best New Imaging and Camera Innovation

TruTag’s Handheld Hyperspectral Imager recognized as one of the best photonics products on the market at the “Oscars of the Photonics Industry”

EMERYVILLE, CALIFORNIA ─ February 9, 2017 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it has won the SPIE 2017 Prism Award for Photonics Innovation in the Imaging and Cameras category for their new Hyperspectral Imager. Considered the Oscars of the Photonics Industry, the Prism Awards were developed to recognize innovative scientific products, processes, software, devices, materials, systems, instruments, and technologies that are newly available in the open market. Past winners include Dolby Systems, Hamamatsu Photonics, Intel and Corning.

TruTag’s battery-operated Handheld Hyperspectral Imager was recognized as the first device to capture and process a full multi-megapixel hyperspectral data cube without the need for external processing, dramatically improving upon existing multispectral imagers, which trade off spectral resolution for spatial resolution. It is the first fully-autonomous, cloud-connected device that delivers multi-megapixel images at 400 colors and allows the user to select acquisition wavelengths and offers real-time processing for object identification and characterization.  Commercial applications for the TruTag Hyperspectral Imager include machine vision, medical imaging and Smart Farming.

“Receiving the Prism Award is a validation of the hard work the TruTag team has put forth in satisfying the commercial need for low-cost high-performance hyperspectral imagers and we are honored to be a part of this prestigious group of award winners,” said Hod Finkelstein, Chief Technology Officer of TruTag Technologies.  “We believe that with the introduction of these imagers, numerous potential applications for high-resolution hyperspectral imaging will emerge in fields as diverse as biomedical imaging, smart agriculture and machine vision and we look forward to partnering with leaders in these fields to bring our leading-edge imaging technology to market.”

Winners were announced at the 9th annual Prism Award gala held during Photonics West in San Francisco.

About TruTag Technologies

TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that impacts the pharmaceutical, life sciences, art and collectibles, food, electronics, industrial, and consumer goods industries. TruTag is able to extend the Internet of Things (IoT) to a plethora of new, non-web-connected objects and products with its microscopic edible memory devices, which are read using its handheld imagers.  TruTag’s hyperspectral imaging expertise is also applicable to a broad array of market applications.

TruTag Technologies has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at

©2017 All rights reserved. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.

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